They do. Do you?

Support the ‘Decade of Education’ that is.

In cooperation with industry leaders Yabutz launches its ‘Decade of Education’ campaign to bring attention to the multitude of educational resources available online, and how various industry segments can benefit from those invaluable resources.

From digital marketing to technical ‘how-to’ materials, the campaign emphasizes that education is the true engine to the industry’s future growth and prosperity. Promoting access to education and its importance, for all industry segments, racers, retailers and suppliers, is the cornerstone of the campaign.

When one considers, for example, that for many manufactures, creating technical documentation, training and certification videos are an expenditure second only to the costs associated with a product’s development and engineering, it becomes paramount that the industry needs to advance the message that quality education is readily available and easily accessible.

Industry leaders take up the challenge

Recognizing that education is critical for the industry to remain competitive and thriving, for its part, Yabutz, at no charge, provides online courses in the form of ‘workbooks’ covering such topics as Search Engine Optimization (SEO) and marketing in the digital age. Additionally, Yabutz provides links directly to websites where industry related technical and educational materials can be downloaded.

Over the past decade the ‘digital medium’ has proved to be a powerful, cost effective marketing tool for the motorsports industry, but it also has proved to be an effective means for disseminating educational material.

Over the next decade the industry now needs to fully leverage the technology. The ‘Decade of Education’ campaign will promote how the vast amount of online education can be easily located and best utilized.

The Z Award. The insignia is displayed throughout the campaign, a designation meant to identify ‘Online Study Programs’ that can play a valuable adjunct role in the over all education process, as well as recognize companies that are committed to providing quality education regardless of subject matter.

More specifically, the program serves to identify programs that are purposely designed for the various segments within motorsports. Z-Award