Real Search. Real Time. Real Buyers.

Studies demonstrate that visitors spend an average of just ‘eight-seconds’ before deciding whether to remain on a website.

Whether visitors are looking for general ‘content’ or a specific ‘product’, visitors not finding what they need within ‘seconds’ will abandon a site.

  • Search capability is the pivotal factor in determining whether visitors will spend more time on a website and eventually take the desired action.

  • 71% use keyword searches to find products.

  • When making an online purchase, 90% use ‘search’ to find and make product purchase.
Our audience spends an average of 4.5 minutes searching Yabutz’ index of nearly 4,000 suppliers of performance products and services. From business news that affects our audience directly, or searching activities for sports-car clubs, Yabutz defines search within motorsports.

Time Is Money

The point is, why pay for 8-seconds on a content site when your brand can spend quality time on a search site. Obviously, the longer your brand is in front of an audience the more likely that audience will respond to your message. Therefore, it’s not about impressions made but rather it’s about ‘impression-time’ that converts tire-kickers to tire-buyers.

Sponsorship and Branding Opportunities

Companies now have an opportunity to sponsor particular online sections and receive full ‘brand’ exposure throughout Yabutz.

For example, our online education programs help racers develop sponsorship opportunities or help suppliers and retailers maximize their online sales efforts by providing various industry segments the necessary tools for leveraging online technology to its fullest. Contact Yabutz to explore new and exciting ‘branding’ opportunities.